ABOUT

Following the release of the JFK assassination files in October 2017, there had been ongoing reader interest on The Times website. Working with creative agency Rothco, this was our opportunity to tell an untold story and in an innovative way to attract new audiences.

On the 22nd of November 1963, on his way to deliver a speech at the Dallas Trade Mart, JFK, the voice of his generation, was silenced. But what if we could unsilence his voice? What if technology had advanced so much to allow JFK to finally, after 55 years, deliver the ‘Trade Mart Speech’ that he was due to deliver on that fateful day in Dallas? Working with tech company CereProc we created – The Dallas Trade Mart Speech – a world first, an AI audio speech made completely out of data.