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The premium SUV segment is the fastest growing in the industry, representing 36% of the total UK automotive market.
Before the campaign, awareness of the Lexus RX was healthy, but we needed to partner with a brand to turn awareness into familiarity, and familiarity into serious consideration. Core competitors were also outperforming Lexus RX when it came to familiarity scores, something we were keen to reverse.

We identified that our target audience have a real passion for travel and adventure. Further, when researching brands and consuming content, they access digital platforms when it suits them.

With a heritage in luxury travel and over half of UK sales in domestic breaks booked through their site, Secret Escapes was the perfect partner to inspire our audience with local relevancy.