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Brief: Create a content strategy to promote an unreleased DJ Shadow album to a low-cost budget. After a year and a half of negotiation, we decided on re-purposing old DJ Shadow content whilst liaising directly with the team to script and have new voice-overs recorded by DJ Shadow himself, before implementing a marketing and social media strategy and creating a whole new title and branding for the series. The series was delivered over 10 weeks, with content clipped for his socials including original artwork, video, audio and photography to great results - reaching, and sticking at, #1 in the iTunes Podcast charts.