ABOUT

CopyPaste – A Pinterest-Inspired Content Discovery App
"Your shortcut to creative inspiration."

Overview
CopyPaste is an innovative content discovery and organisation app designed to streamline how users explore, save, and share visual inspiration. Inspired by platforms like Pinterest, it offers a sleek, intuitive interface with powerful curation tools.
Project Scope
UI/UX Design
Brand Identity

Challenge
Create a visually engaging, user-friendly content discovery app that:
Stands out in a competitive market (vs. Pinterest, Instagram, etc.)
Encourages effortless exploration and organisation
Feels fresh, modern, and inspiring

Design Process & Concept
Brand Identity
Tagline: "Your shortcut to creative inspiration."
Colour Palette
Deep teal (#143C35) – Trust, sophistication
Vibrant green (#32AC68) – Growth, creativity
Soft mint (#66B58B) – Balance, harmony
Warm cream (#FCF8D5) – Warmth, approachability
Off-white (#FCF6F5) – Clean, minimal backdrop
Typography
ASAP (Bold for headers) – Modern, geometric
Helvetica (Body text) – Timeless readability
UI/UX Design
Key Features
Smart Discovery Feed – AI-powered recommendations based on user interests.
Effortless Saving – One-tap "CopyPaste" to collections.
Customizable Boards – Folders, tags, and smart categorisation.
Dark Mode – For reduced eye strain during late-night browsing.
Visual Style
Card-based layout (clean, spacious, Pinterest-like)
Subtle shadows & micro-interactions for tactile feel
Minimalist icons for quick navigation