Own Devices London

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As part of Own Devices' concept series, we took on the task of conceptualising the way in which football clubs can
use eSports to better engage their fans.

With the prominent rise in eSports and with the notable launch of FIFA 18 in September, we looked at how the football industry could provide a different approach, other than just signing an eGamer to represent their club, that could be accepted by fans who aren't sold on the phenomenon.

We centred the concept around an idea that captured our imagination as teenage football fans growing up. We used to be enthralled with Football Icon; a TV series where unsigned talent competed against others to have the opportunity to win a professional contract with a Premier League club.

Could something so engaging be applied to eSports?

Concept series: eSports icon

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