Jeremy Hewitt Richens
Executive Producer
ABOUT
An end-of-sponsorship review film created for British American Tobacco at the conclusion of its F1 sponsorship programme to celebrate its sponsorship assets and achievements. As well as edit producing this compilation, I was Creative Director for the entire six year programme, conceiving, developed and directing most of the themes contained in the film. The work led to a 23% uplift in the Lucky Strike brand’s awareness world-wide and is still regarded as one of F1‘s most innovative sponsorship campaigns.
Back to Lucky Strike F1 Sponsorship project
Fiona Hamilton
Freelance Designer / Art Director, Roccoco.uk
United Kingdom