Jeremy Hofmeister Mac Lynn ECD

ABOUT

Young people aren't about to queue at a trade fair stand to check out the latest cars. Joytopia was a global, virtual event accessible to all. The virtual experience invited every user to develop experience the brand's products and themes in a new way. Accessible on every device and browser, the interactive metaverse offered easy access to virtual worlds in full HD. Joytopia opened its doors for the first time at the IAA 2021, accompanied by Christoph Waltz and an exclusive Coldplay performance.

MADEIT CREDITS

  • BMW GroupClient
  • Andreas KiesgenArt Director
  • ChristianMio LoclairCreative Lead
  • Felix BurgerCreative Director
  • Holly AttrillCopywriter
  • JOURNEE - The Metaverse CompanyProduction Company
  • Lars GrüblerCreative Director for Copy
  • Looping GroupAdvertising Agency
  • Maria PillathProject Manager
  • Max LedererExecutive Creative Director
  • Patricia ReinersArt Director
  • Stefanie VossProject Manager
  • The Game GroupAdvertising Agency
  • ThomasJohann LorenzManaging Director
  • * D&AD
  • * Camilla BenatarAdvertising Agency
  • * Jung von MattExecutive Creative Director
  • * Jeremy Hofmeister Mac LynnCreative Director
Add yourself to this project

Joytopia

Comments
Project tags
SHARE