ABOUT

Jepson Rae were invited to pitch for a green initiative campaign for a famous London Borough. The pitch consisted of a large selection of printed and digitally produced assets covering initial brand concepts through to website page visuals. We approached the conceptual stage by leaning heavily on the prestige of the Borough and the instantly recognisable London landmarks. By turning these famous landmarks and attractions green we created a highly original campaign that was closely linked to the Borough and stood out in a crowded market place.