About me

Design-driven product leader with 25+ years and 250+ complex digital projects across SaaS, FinTech, and regulated healthcare (MedTech/Pharma). I work end-to-end across UX, UI, and product design—from insight and information architecture to interaction, visual systems, and content. I build and run design systems, align product and engineering around clear patterns and standards, and focus on quality, consistency, accessibility (WCAG), and design compliance—including state-heavy, data-dense interfaces.

Earlier in my career on the digital/advertising agency side, I owned digital delivery: conceiving and designing websites and experiences, producing motion and advertising assets for social/email/display, using data and user flows to inform design and SEO, and managing client relationships.

I'm hands-on and strategic, experienced in leading distributed teams across Europe and Asia, and I apply practical GenAI where it strengthens the product. Red Dot Design Award honouree.

Personality

People-first design & product leader who blends broad, deep knowledge of technology and design with calm, decisive execution. Known as diligent, reliable, productive, and known for sharing the spotlight and celebrating team wins. I set simple, measurable goals, communicate clearly, and follow through. I coach teams and create psychological safety while keeping standards high with a craftsman's eye for detail and aesthetics—and a sense of humour. Pragmatic and data-informed, I move easily between strategy and hands-on work.

Competencies (concise)

- Leadership & Collaboration: Design leadership · Stakeholder management · Cross-functional teams · Project management

- Product & UX: Product design · UX/UI · Interaction design · Design systems · Accessibility (WCAG)

- Methods: Product management/ownership · Agile/Scrum · Design Thinking · Applied AI (GenAI, LLMs)

- Tools: Figma · Sketch · InVision · Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD, After Effects, Premiere) · Miro · Jira · HTML/CSS · CMS · HubSpot · Microsoft Office · Azure

Jeppe's work

Visit Norway — Advertorial

Visit Norway — Out-of-home advertising

FERRING — Pharma app

American Spirit — Launch at 7/11

NovoSeven — eDetailer

Zenegy Framework — UI/UX Design System

Pandora — eCommerce Pitch

Bistro Sorte Hest — Visual Identity

Mirena — Global Master eDetailer

Henning Koppel — Campaign website

Novo Nordisk — eDetailer

Holmegaard — Webdesign

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