ABOUT

My brief was to design an eye-catching Annual Report which would stand out against the other marketing material at the hospital.

My concept was to modernise yet work within the NHS brand guidelines, taking a fresh approach to the standard blue and black colour scheme.

My solution was to use large images to capture the personalities of the staff and to add colour gradients and texture to give the report a professional touch. Due to the large amount of content I broke up each section clearly, adding large breaker images, titles and tabs the to each page, easing the user journey.

This resulted in a happy client and a enhanced working relationship.