ABOUT

This was a brief set by Hallmark to create a range of cards including retail execution; developing a new concept to expand on the idea of a greetings card. My range focuses on the theme of 'travelling' and 'going off to explore the world' in a more modern way, due to the increased number of people taking gap years. The cards are aimed at 18-25 year olds. The concept behind this range of card was to create something tangible and interactive that had some meaning behind it - each card has a removable label with a quote so that the recipient can take it with them as a reminder of home. I experimented with various locations, taking into consideration trends in terms of gap years and milestone city breaks. Chase Adventure was chosen as a winner and Hallmark have offered me a placement which will take place in September 2015.