Jennifer Prough Creative Director

ABOUT

TASK: To concept and create a U.S. version of an IKEA kitchen brochure. A 5 step process was created to empathize, inspire and easily educate consumers during what normally is a heavy stressful life moment – home renovation. Result: Concept and design was purchased by Global IKEA and used in international markets.

AWARDS

American Advertising Award

MADEIT CREDITS

  • IKEAClient

Who pooled - IKEA Dreambook