ABOUT

Kay wanted to create a website to attract more clients living in her area of Boston, saving her hours a day by sparing her the long drive to Boston areas distant from the studio in her home she prefers to teach in. The website needed to have a professional appearance and create a positive brand interaction with her business, especially because it would be the only touchpoint for leads. Consistent UI Patterns, a Color Palette, Logo, and Typography system presented in a Style Guide helped her web developer capture this feature.