ABOUT
"Did you know that people steal KFC’s product photos? Yes, it happens.
Counterfeits are everywhere. Clothes, bags, shoes, phones, watches, jewelry, movies, and everything in between. But a thing that is commonly counterfeited is something you wouldn’t expect: KFC photos. From the largest cities to the smallest villages across the MENA region, restaurants, corner shops and cafeterias share a very familiar set of photos: KFC’s fried chicken, Zingers, Twisters, etc. And the reality was that there was very little KFC could do about it.
That’s not the worst part. KFC is very proud of their photos. They’re intentionally crafted to be mouthwatering, craveable. Anyone gets tempted by them.
However, these photos were being murdered: copied in low resolution, stretched, inverted, distorted, even pixelated beyond recognition. A crime against KFC’s reputation.
If others were going to steal product shots from KFC, well, at least do it properly.
Introducing KFC Chicken Stock: an image database filled with delicious drool-worthy chicken for anyone to use by downloading high-resolution KFC photos in all their glory, absolutely free."
AWARDS
Cannes Lions
MADEIT CREDITS
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KFCClient
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Abhilash NadukkandyMotion Designer -

Ashleigh MorganSenior Account Manager -

Doug MackayCopywriter -

Emad DoughanHead of Digital -

Jim RobbinsExecutive Creative Director -

John AbiadSenior Account Director -

Mehwish RafiPlanning Director -

Naveen MadurakariyanTraffic Team -

Ramez RahalStrategist -

Rony SkafDigital Account Director -

Sonido AntroAudio -

TBWA\RAADAgency -

Lucas DuquePartner, Music Producer -

Tarik Frankcopywriter -

Augusto CorreiaAssociate Creative Director -

Ezzat HabraTraffic Team -

Joe LahhamManaging Director -

Walid KanaanChief Creative Officer -

Alex PinedaExecutive Creative Director -

Hugo AgostinhoArt Director -

TBWA\RAADPR & Communications -

Zeina SafaCopywriter -

Jennifer FischerCIO -

Cannes Lions Winners 2022