Jenna
Senior Digital Designer and Art Direction
ABOUT
The idea of this was to play on the theme of balance, NB is iconic and a classic in the footwear/running community. I wanted to show it also has a contemporary side without ever loosing it's roots. Tried and tested silhouettes in a new fresh colour way.
Campaign shoot for New Balance x OFFICE SHOES
Working with the set designer Katie Fotis and photographer Andrew Swannell.
MADEIT CREDITS
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New BalanceClient
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JennaArt Direction and Producer -
Katie FotisAnimation Design Assistant -
Andrew SwannellPhotographer
Back to New Balance X Office project
Lucas Cetti
Art Director / Graphic designer
Italy