Jenna
Senior Digital Designer and Art Direction
ABOUT
The idea of this was to play on the theme of balance, NB is iconic and a classic in the footwear/running community. I wanted to show it also has a contemporary side without ever loosing it's roots. Tried and tested silhouettes in a new fresh colour way.
Campaign shoot for New Balance x OFFICE SHOES
Working with the set designer Katie Fotis and photographer Andrew Swannell.
MADEIT CREDITS
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New BalanceClient
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JennaArt Direction and Producer -

Katie FotisAnimation Design Assistant -

Andrew SwannellPhotographer
Back to New Balance X Office project
Ecem Bozkurt Lord
Texture Artist/Texture Painter
Turkey
Mark ribau fernandes Evans
owner, m.m.luxury.shoes.portugal
Portugal
Tom Birch
Brand Strategy & Design, Freelance
United Kingdom
Taleksandra Nika Smolinska
ART DIRECTOR, SNSVSNS
Germany
Alexandra Schott
Marketing Director
United Kingdom
Samantha Jell
Still life Stylist
United Kingdom
Jon Fotis
Creative, Triland
United Kingdom
Azalia Francis
designer
United Kingdom
Christina Williams
Photo Editor
United Kingdom
Kayleigh Hardy
teacher
United Kingdom