ABOUT

About the project
Ignis Ie are a recruitment agency specialising in the architecture and construction sectors. Being a new contender in the Dublin market, Ignis Ie needed to establish themselves with a brand identity to set them apart from their competition.

I was initially tasked with creating social media content, but following competitor research it was decided that creating a brand and applying it to a website was needed before we moved into their social presence.

​Developing a visual brand
We settled on a visual route which was contemporary, approachable but also professional enough for the more conservative Irish market.

Illustrations of abstract structural shapes in bold block colours give the brand a confidence and impact. I chose Roboto as the headline font for its mixture of both structural lines and human curves.

The website
The client had already written up a document outlining their company values, services they offer and introducing the team. I was tasked with restructuring this content for use on the website.