Jenna Portela Account Director

ABOUT

When Burger King set out to create a new, ownable, flavour-forward look for its main menu items, the brand knew it had to be craveable. Blending type and illustration, JKR’s packaging uses custom type to evoke the soft juiciness of Burger King's flame-grilled menu. Paired with unique ligatures and swashes in the custom Flame Bold typeface, the branding oozes juicy, mouthwatering personality — before customers take their first bite.

MADEIT CREDITS

  • Restaurant Brands InternationalClient
  • CachetejackIllustration
  • Carolyn McKeownMarketing Manager
  • Christian WidlicCreative Director
  • Christopher AllenStrategy Director
  • Danny ScheyerBrand Writer
  • Gavin MayHead of Strategy
  • Izzy TaaffeSenior Account Manager
  • Jackie RodriguezDesigner
  • Jackie SumskyGlobal Communications Manager
  • JiYoon ChaSenior Designer
  • Joe SchottSenior Copywriter
  • Jones Knowles RitchieDesign Agency
  • Justin FinesDesign Director
  • Linda StrongImplementation Designer
  • Lisa SmithExecutive Creative Director
  • Mari JulianoPhotographer
  • Mat Brown3D Visualization Director
  • Miguel AltagraciaSenior Production Designer
  • Miles NewlynTypographer
  • Morgan DoffCopy Director
  • Stephen KwartlerPrint Production Director
  • Winston DukeMotion Designer
  • * Daniel KenningtonHead of Motion
  • * Colophon FoundryTypography
  • * Amy MawMarketing Director
  • * Owen McAleerAccount Director
  • * Tosh HallGlobal Chief Creative Officer
  • * Sara HymanCEO North America
  • * Jenna PortelaGroup Account Director
  • * D&AD
Add yourself to this project

Flame-licked Type, Your Way

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