ABOUT

In anticipation of their highly anticipated project, Rhumba Club sought to release a music video for their lead single, "Normativity". The song explores the theme of what truly defines masculinity. The brief was to craft a visually captivating and stylish video that also carried a poignant message.

Our team was inspired by the films of Shane Meadows and decided to tell the story of a queer man performing in front of the National Front. The resulting video was a fun and stylish expression of the song's message, aimed at resonating with audiences and promoting the project's release.