ABOUT

Jellyfish was invited to deliver a complete brand refresh for Toyota’s After Sales division which would include a full website relaunch, CRM activity, display advertising, poster and print.

This part of the business had been a little overlooked in recent years, so we knew we had to go right to the root of the department to find our creative source, Our brand immersion days showed how much genuine care and attention was given to every car and every customer (and every segment) from the staff, and this insight gave us the inspiration to create our simple but hugely powerful ‘Toyota Loves’ approach.

In pre-launch user testing, our clear, instantly emotive route won over every other creative offering from competing agencies.

Our campaign - featuring new photography, bespoke illustration, simple design and a benefit-led copy style - is now running across the Toyota website, dynamic display ads, and is appearing in every Centre across the UK including POS.

We have also created Centre-specific radio ads to help continue of message across every touchpoint.