ABOUT

Thistle Express is the new value three star hotel concept aimed at the savvy, value conscious traveller. More than this, Thistle Express is the next generation of Thistle Hotels.

We were tasked with creating a new look and feel and Tone of Voice for Thistle Express - and to add to the challenge, the physical hotels had yet to be built. But by focusing on the USPs of theme of speed, personalisation and convenience, we worked with the brand name to create the ‘Express Yourself’ campaign.

We focused our fresh, clean, human-focused creative to run though every touchpoint from signage to door hangers to shampoo bottles featuring our new, stylish design and irreverent copy tone.

The result was a clear, distinctive campaign that highlighted the modern convenience and value of this new brand to families, couples, day trippers and those on business (perhaps best summarised by our invitation to ‘treat this place like a hotel'.