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Callaway, one of the most respected brands in golf.
They wanted to cement their #1 position in Europe with big impact social media campaigns to support their brand calendar of events and product launches.
They needed an ambitious agency partner with expertise in social and a genuine passion for the game. Below, we detail some of the campaigns we've run for Callaway and give you a view of what they looked like.

After the very successful relaunch of the iconic Big Bertha driver in 2014, Callaway wanted to maintain momentum and reclaim the mantle of top golf hard goods company in Europe.
Social channels, namely Facebook and Twitter, were chosen as the priority playing field, and Jellyfish set out to:
- Establish the largest share of voice amongst the competition
- Increase following and engagement with core demographics
- Expand the reach of the brand to new target audiences
- Help amplify the launch of new products and core events
Jellyfish started straight away with research and planning using Brandwatch for audience and channel level insights. After defining the personas and platform specific content strategy, the foundation was set for a big year in 2015.

2015 XR driver
The first big campaign was the launch of the 2015 XR driver, featuring World Long Drive Champion Joe Miller, in a social-led video and campaign that saw him up against… himself.

#ViewFromTheTee
We established a regular schedule of new ‘hub’ content with an emphasis on channel-specific content formats to increase engagement. Pictured here, #ViewFromTheTee ‘golf porn’ on Instagram.

#CallawayGrandSlam
The biggest tour events of the year make up the Grand Slam of Golf. We put together a huge social campaign, incorporating a quiz element to find out which #TeamCallaway player you are, and a fantasy league for the overall winner of the #CallawayGrandSlam.

For the launch of the Great Big Bertha, we set out to hear from the fans, what exactly does great feel like, with the hugely successful #GreatFeelsLike campaign. We asked for fan responses and then turned select ones into Callaway branded Twitter cards.

"The success we've had this year in our social campaigns has been down to Jellyfish's passion for social but also their real passion for golf which has made a big difference for us here at Callaway" - Nick McInally, Marketing Director, Callaway Golf Europe