ABOUT

Jelly were approached by Swiss performance running brand, On, to create a campaign directed at a younger audience for the tennis-inspired trainer collection co-created with Roger Federer, THE ROGER Advantage. Jelly were responsible for the creative development, strategy, and creation of the digital campaign assets, pulling together a hand-picked selection of specialists from within their network to build a bespoke team capable of conceptualising a brief, developing a social strategy, and presenting three creative routes. Artist Eva Cremers was selected to design and direct the campaign, utilising a more abstract evolution of her signature playful, graphic CGI style.