About me

I'm Jeff, a multi-award-winning Creative Director with extensive marketing expertise. Fanatical about amplifying ideas, I combine strong insights and bold thinking to craft communications that stand out from the general noise. Generating demand across FMCG, Tech, Mobility, Sustainability, Healthcare and more.

I make strategic goals happen. I deliver well-planned innovative ideas and compelling stories that get under the skin of what makes people, and brands tick. And crucially, I create the meaningful relationships you need to succeed in an increasingly demanding and digitised world.

I use my tenacious spirit to help drive positive change. And I use a big dollop of common sense, experience and strategic thinking to help change perceptions, creating distinguished marketing results for B2B & B2C brands.

No long learning curves. No need to spoon-feed. Just straightforward, fuss-free, big idea implementation to help transform the clients' bottom line and accelerate growth.

Honours & Awards

- B2B Marketing, Best use of ABM (Silver). 2020

- DMA Best B2B (Creative) Awards Judge. 2019

- B2B Marketing, Most Commercially Successful Campaign (Bronze). 2019

- B2B Marketing, Best Corporate Decision-Maker Targeted Campaign (Bronze). 2019

- DMA Technology Winner (Silver). 2018

- B2B Marketing, Best Corporate Decision-Maker-Targeted Campaign (Silver). 2018

- B2B Marketing, Best Multi-Channel Campaign (Silver). 2018

- B2B Marketing, Best SME-Targeted Campaign (Bronze). 2018

- B2B Marketing, Best Best Use Of Customer Insight (Gold). 2018

- B2 Awards, Best Demand Generation, Multi-Channel Lead Gen, Small Business. 2017

- B2B Marketing, Lead Generation Campaign (Gold). 2017

Client list

Amex, Avanade, Adey, AdvantageGo, Bacardi, BMW, Booking, British Gas, Brocade, Canon, Castrol, Ca Technologies, Cancer Research, DXC Technology, GSK, Dewars, Ecobank, GDHV, Grant Thornton, HP, Kimberly-Clark Professional, Lufthansa, Lifeworks, Ladbrokes, Motorola, Nationwide Building Society, M&S, Microsoft, Nike, Nestle, Pfizer, Psion, Roche, Redstor, Speedy, SafetyKleen, Saint-Gobain, Sharps Bedrooms, Shoretel, Skype, Symantec, Sensodyne, The Carbon Trust, Toshiba, Total, The Post Office, TCFL, Thomas Eggar, Travelodge, Toshiba, VMware, WowNow, Zipcar and more...

Extensive expertise

Creative strategy, big ideas, business problem-solving - new business activity, art, design and creative direction. Omni-channel thinking, integrated campaigns, brand building, thought leadership, content marketing, direct mail, digital, social, video, experiential.

Skills

Art Direction, Big Ideas, Brand building, business problem solving, content marketing, Creative Direction, creative strategy, Digital Art, Direct Mail, Experiential Marketing, Film, Graphic Design, integrated campaigns, new business activity, Omni-channel thinking, Social Media, thought leadership

Sector Experience

business to business, FMCG, healthcare, Technology Marketing

Awards

B2 Awards, Best Demand Generation, Multi-Channel Lead Gen, Small Business. 2017, B2B Marketing, Best Best Use Of Customer Insight (Gold). 2018, B2B Marketing, Best Corporate Decision-Maker Targeted Campaign (Bronze). 2019, B2B Marketing, Best Corporate Decision-Maker-Targeted Campaign (Silver). 2018, B2B Marketing, Best Multi-Channel Campaign (Silver). 2018, B2B Marketing, Best SME-Targeted Campaign (Bronze). 2018, B2B Marketing, Best use of ABM (Silver). 2020, B2B Marketing, Lead Generation Campaign (Gold). 2017, B2B Marketing, Most Commercially Successful Campaign (Bronze). 2019, DMA Best B2B (Creative) Awards Judge. 2019, DMA Technology Winner (Silver). 2018

Clients

ABC Selfstore, Adey, AdvantageGo, Avanade, Bacardi, BMW, Booking.com, British Gas, Brocade, CA Technologies, Cancer Research, Castrol, Dewars, DXC Technology, EcoBank, GDHV, grant thornton, gsk, Kimberly-Clark Professional, Ladbrokes, Lifeworks, Lufthansa, M&S, MAGGI, Microsoft, Motorola, Nationwide Building Society, Nescaf, Nesquik), Nestl, Nike, PFIZER, Psion, Redstor, Roche, Sensodyne, Sharps Bedrooms, Shoretel, Sjora, Skype, Speedy, Symantec, The Carbon Trust, The Post Office, Thomas Eggar, Toshiba, Total, Transport Committee for London, Travelodge, VMware, Zipcar

Recommendations
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Currently No Recommendations
Contract
Perm, Freelance, Temp-Perm
Location
London
Skill Level
Director
Languages
English
Creativepool member since 25 May 2011