ABOUT

One of a series of images developed to communicate the idea of wasted resources within the UK's National Health Service.

This set, in its entirety, was cast from a single mould taken of a section of street in Clapham, South London. In the studio, an irrigation system provided flowing water that was continuously recycled and each coin was positioned individually for best effect.

Client: Huw Tippet at Aventis (now Solvay)
Agency: Pan Communications
Photography: David Warne
Model Making: Tim Weare and Associates