MRM Detroit Chief Creative Officer Jeff Cruz is more than just an award-winning leader. He's a creative powerhouse who's captured the highly coveted Grand Effie, a philanthropist who has lent his talents to worthy causes, and the embodiment of Detroit creativity, heart and hustle. Over a career spanning more than two decades, Jeff has created and led campaigns for global brands including General Motors, Harley-Davidson, Cleveland Clinic and Coca-Cola. Since joining MRM in 2016, he has worked to elevate the agency's creative, enrich the agency's culture and grow the agency's business, and was named IPG's Global Diversity + Inclusion Ally of the Year in 2018. Jeff also helped create the G Show in 2009, the unofficial afterparty for the D Show, a Detroit advertising awards event, which has raised thousands of dollars for the memorial scholarship for his mentor, George Katsarelas. An expert in shaping brands and customer experiences that captivate people, Jeff believes that ideas power everything — and that when you truly put the focus on people, amazing things will happen.