ABOUT

Industry:
Information Technology

Deliverables:
Strategy, Branding, Website

Brand Positioning Statement:
What: The mobile application, AR and VR company of today
Where: Within the GCC and MENA region
How: By designing apps and content that engage the senses and spurs the imagination
Why: To allow customers to experience the brands they love
Who: To brands that need to stay relevant to their customers in the digital world
When: In today’s digital landscape

Simplified Positioning:
Wave Immersive are designers and technicians navigating brands through the virtual and digital universe by providing immersive content for a mobile world.

Concept:
When creating the logo, the client preferred the geometric route with triangles and the hidden ‘W’ and they were ecstatic to have that as part of their identity.

The triangles represented the pillars of the brand’s ethos, therefore, carrying a strong brand identity. The triangle pointing up is a symbol of strong foundations and stability as it is rooted in the ground. The triangle pointing down encompasses the passion of the brand and is represented to mean fire and desire.

The combination of stability and burning passion gave birth to the identity of the brand and the ‘W’ in negative space added a personal touch to the logo.