ABOUT

About Cause Culture:
Cause Culture is a communication solutions agency, focusing on an in-depth understanding of the markets in which brands operate. It is a hybrid of traditional agencies, brand consultancies, customer insight specialists and business innovation partners.

Industry:
Content Marketing

Conceptualisation:
After the initial approach from the Client, a Skype conversation was scheduled to have an in-depth meeting about the requirements of the website, the message it needed to convey and the role it served to its customer base.

The conversation also touched on the style aspects of the website such as; fonts, styles, basic layout structure, visual language, etc. Brand guidelines were discussed, and the client made it clear that the look and feel of the website had to reflect Arab youth, heritage and culture.

Execution:
We explored Instagram for inspiration of Arab youth culture and learn what speaks to the target audience so we could reflect that on the website.

Once the layout and structure had been agreed upon, the focus was shifted on to the design and aesthetic of the website.

Their USP was their understanding of the Arab youth culture; who consume the most social media content in the world. They wanted their target market to feel a connection the moment they landed on the website.

Development:
Building the website on WordPress allowed for the client to easily customise the site and make minor changes without a developer.