ABOUT

Design and Art Direction across print and digital campaigns for global denim brand Pepe Jeans London's Andy Warhol collection. Develop themes and concepts of brand visuals across multiple platforms. Online & offline graphics, branding, in store POS, marketing material. Overseeing the use of Warhol’s artwork.

With a license granted from the Andy Warhol Foundation. My initial role was to produce the pitch for the European license of an apparel and accessories collection. Upon helping to secure the rights to an initial 5 year license, I was awarded by being promoted to HO graphics. Responsible for overseeing and developing creative directions using Warhol’s archive to support the apparel collection.