ABOUT

AnySharp’s knife sharpener is Amazon’s best-seller for a reason – safe, effective, and trusted by many. Yet, the original model had some usability challenges and a dated, industrial design aesthetic.

WMP was invited to reimagine the next-generation MK2 product, aiming to enhance user experience and introduce a more refined, modern design for today’s kitchens.

The result? A simple, elegant and functional sharpener. Several areas of innovative IP were developed to differentiate from the competition and enabling AnySharp to benefit from corporate tax relief.

The final product reflects multiple concept directions, rounds of refinement, and prototypes to achieve the end result.

We’re excited to see this product succeed in both commercial success and customer satisfaction.

Curious to learn more? Check out the full case study here: