JB Hartford
Creative Director
ABOUT
People get a little irrational about Heinz. We’re talking tattoos of Tomato Ketchup and marriage proposals spelt in Alphabetti. Crazy? Maybe. But it makes perfect sense when you realise that Heinz makers obsessively pour their hearts into everything they do too.
One such example is the brand’s new type family, which took more than 600 hours to craft. We set out to honour it with a zine. Our own love letter to letters, the book is filled with iconic stories and irresistible type experiments that celebrate our act of irrational love in the hope of inspiring even more of it in readers.
MADEIT CREDITS
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The Kraft Heinz CompanyClient
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Alexander Meadows-RocksMarketing Executive -

Alice Douglas DeaneDesign Lead -

Arvi DomeeSenior Artworker -

Callum BigmoreRetoucher -

Elena CartasegnaCreative Director -

Ellen MoriartyDesign Director -

Felicity BurkeOperations Director -

Fenella Samways-DaltonSenior Designer -

Freya SpencerAccount Director -

Guy RobertsonImplementation Designer -

Heidi RobertsSenior Project Manager -

Jane SteelGroup Strategy Director -

Jess StoddartMid-weight Designer -

Jonathon MurphySenior Visualiser -

Kathryn HindessSenior Copywriter -

Laura LymanSenior Global Communications Manager -

Lauren HawkerSenior Project Manager -

Lisa HoultonProduction Manager -

Louisa PenfoldImplementation Designer -

Lucy RobertsSenior Designer -

Maria SinghSenior Creative Producer -

Matt DeemingFilm Editor -

Naomi IssacsSenior Retoucher -

Nick Little3D Visualiser -

Phoebe TomsSenior Designer -

Randy AmoakoheneSenior UX Designer -

Ross NortonSenior Designer -

Ryan AtkinsonGroup Creative Director -

Sei-Mei LeungSenior Project Manager -

Serena Samways-DaltonStrategist -

Steph HeasmanHead of Visual Design -

Suzanne El ShafeiProject Manager -

Tara DonnePhotographer -

Tom GouldDirector of Motion Design -

Tom RyanMotion Designer -

Amy MawMarketing Manager -

Christopher SharpeAccount Executive -

Tosh HallCreative Director -

Sam BroudeCreative Arworker -

Ottavia CamposilvanJunior Visual Designer/Retoucher -

JB HartfordCreative Director -

Emily WisdomSenior account manager -

Rachel GidlowDesigner -

Zoe VenessSenior Producer -

D&AD -

Heléna DaveySenior Designer
Back to Heinz: Love Letters project
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia
Nicole Spencer
Illustration | Live Art, SHEPHERD + BECK
South Africa