About me

Jaiyyanul Huq started in 2003 and now is one of the youngest Executive Creative Directors in the industry. With over 17+ years of industry experience, handling the biggest brands - that Bangladesh had to offer, Jaiyyan has built a reputation, as a creative with the heart of a strategist.   During his 15 years in the industry, he has worked in some of the biggest agency networks including TBWA and Grey, and a few local agencies as well. He has extensive knowledge of handling and executing campaigns for all three major Telecom brands of Bangladesh. In 2016, he helped win his agency, Grey Dhaka, the first ever Cannes Lion for itself and the country, with a Gold in Product Design for the Eco-Cooler.  He has experience of handling a diverse range of industries, and has created some of the most successful and creative integrated campaigns for Grameenphone (a Telenor Company), Banglalink (a Global Telecom Holding), CityCell (a SingTel company), Coca-Cola, Benson & Hedges, John Player Gold Leaf, Nokia, Symphony Mobile Phones (largest mobile phone brand of the country), Western Union, Aarong (A BRAC Subsidiary), British American Tobacco Bangladesh, Pizza Inn, Leisure Bangladesh, Charoen Pokhpand (Thailand), Mama Noodles, Apex Footwear and BenQ-Siemens.  With an inclination towards all things digital, he has a unique eye for technology based brand experience. He also has amazing people skills and works best as a team!

After a 3.5 year stint across Southeast Asia he joined back at the Dhaka office as the Executive Creative Director to spearhead the creative mandate for JTI, Grameenphone and a multiverse of clients. His primary focus is to transform and embed digital and experiential thinking into the agency's creative team.

His last role was to head the APAC creative team for the largest on-demand food delivery brand across Asia. This helped him understand how brands - regardless of industry - need to embody performance marketing and digital first thinking in the everyday creative solutions!

Jaiyyanul's articles

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

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