Jay Russell
CCO
ABOUT
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Chicken Sandwich. It wasn’t going to be easy. Popeyes was very late to the chicken sandwich game. And this highly competitive market had long been dominated by Chick-fil-A, who owned over 50% of the chicken sandwich market despite being closed on Sundays. Because they were the leader, Chick-fil-A is who we had to steal attention and market share from.
MADEIT CREDITS
-
Popeyes Louisiana Kitchen, IncClient
-
Angela BrownSenior Social Strategist -
Carrie HinesGroup Account Director -
Christie LyonsProject Manager -
Dina ZolanArt Director -
Erika McKayExecutive Producer -
Gracen CohenSocial Media Manager -
Gracen CohenSocial Media Manager -
Gsd&M AustinAgency -
Helena AbbingProducer -
Janice SuterDirector of Social Media -
Jon WilliamsonCreative Director -
Lacey BoboAccount Supervisor -
Leigh BrowneCreative Director -
Liam DohertyAccount Director -
Linda NhanBusiness Affairs Manager -
Lindsay WakabayashiDirector of Business Affairs -
Lucas Dean FiserProject Manager -
Morgan SpencerAccount Manager -
Randy RomeroAssociate Director of Social Media -
Rolando RomeroProducer -
Samantha CowleyDirector of Communication Strategy -
Stephen LitnerCopywriter -
Tom HamlingGroup Creative Director -
Jack EpsteenDirector of Production -
Jay RussellChief Creative Officer -
Cannes Lions Winners 2021