ABOUT

The Yas Marina Circuit is the venue for the Abu Dhabi Formula 1 Grand Prix and is considered one of the most technologically advanced circuits in the world.

I was originally seconded to Abu Dhabi Morotsports Management (ADMM) for nine months to oversee the identity and branding in the lead up to the 2009 launch and its rollout across multiple channels. Following the launch, I managed a comprehensive brand audit and worked on the evolution of the brand and developed complementary identities for the Yas Racing School, Yas Drag Racing Centre and Yas Kartzone.