ABOUT

Mubadala was established by the Government of Abu Dhabi to facilitate in the diversification of Abu Dhabi’s economy and manage an investment portfolio that provides financial returns and social benefits for the Emirate and its residents.

Over a four year period projects included: event and sponsorship design support; implementation of corporate advertising campaigns; asset level identity and brand guideline development; business unit and corporate brand audits and internal communications support.

I was also responsible for the creative direction and implementation of Weyana, a through-the-line campaign to heighten awareness of their new youth outreach program. This covered a broad range of broadcast, print and digital platforms along with event branding.