ABOUT

REVERSO is a free lateral thinking tool for Art Directors, Copywriters, and Planners. You write your idea, phrase, or full brief. No forms, no options. You just write and press a button. The system generates 6 conceptual routes built from techniques that don't start from the brief, but from the reality surrounding it: Direct Inversion, Black Hat, Forced Analogy, Radical Point of View, Reduction to the Absurd, and Brand Tension. Each route receives a Singularity score: S = (I × P) / C. Innovation × Relevance divided by Cliché. If the score is low, export is blocked. REVERSO doesn't flatter: it judges.
REVERSO's knowledge engine has access to: Advertising archives: Ads of the World, D&AD The Work, Cannes Lions, AdsSpot, Ad*Access Duke University (print 1911–1955), AdViews Duke (vintage TV), LoveTheWork. Creative directors: Bernbach, Abbott, Clow, Wieden, Krone, Lois, Trott, French, Goodby, Silverstein, Droga, Hoffman, Ramos, Tutssel, Moro, Ostiglia, Villar, and the DAVID Madrid team, among others. Agencies: Wieden+Kennedy, DDB, TBWA, Ogilvy, BBH, Droga5, Mother London, BBDO, Leo Burnett, McCann, adam&eveDDB, Marcel Paris, Jung von Matt, GUT, DAVID Madrid, LOLA MullenLowe, Sra. Rushmore, El Ruso de Rocky, and more. Type foundries: Commercial Type, Klim Type, Grilli Type, Dinamo, Hoefler&Co, Frere-Jones, FontFont, Emigre. When it recommends a paid typeface, it always provides a free alternative.
It also offers 6 real image sources per route — none AI-generated: Pexels, Unsplash, Openverse, Met Museum Open Access, Europeana, and Smithsonian Open Access. Editorial photography, historical archives, national museums.
REVERSO stores no data. Not your brief, not your results, not any personal information. Each session is new and ephemeral. What you write stays between you and the engine.
With Claude I built the Singularity equation, the system prompt that instructs the AI engine, and the advertising reference architecture — all constructed through arguments, not empty prompts. With Perplexity, a complete design system: color palette, typography, components, accessibility and contrast rules, which I then customized to my taste. Emergent developed the app: React, FastAPI, API connections, export logic. A functional interface built from the specifications Claude and I had defined. GitHub stores the code and automatically syncs changes to the server. Render hosts the backend — the Python server that processes briefs, calls Groq, and coordinates the six image sources. Vercel publishes the frontend with a permanent URL. REVERSO is free, in open beta, and still in production.