Just a few weeks ago, Creativepool, the social network that connects the global creative industry, based in London, has included me in their "The top 25 influential and inspiring Art Directors" in November 2021.

I think that appearing in this top 25 is a great opportunity to make my work better known and also my know-how, the books I have read that have inspired me the most or the development of the most accurate creative concepts or that I think have gone the furthest in the communication of a brand or have simply fulfilled marketing or commercial objectives through advertising.

As I am always on the lookout for freelance projects, I have created a personal project to try to share my knowledge, and to be in direct contact with the creative community. A Portfolio Review for students and junior professionals, art directors and graphic designers.

In spanish, with 2 or 3 video meetings through Zoom App in a week or in english, sending various PDF Dossier giving feedback to a Portfolio. Intensive 4 weeks.

The first one, receptioning portfolios and resumes. General review of all the pieces and fundamental aspects: creativity, layout, typography and colour.

The second one week, talking about creative concepts and conceptual development, design thinking and lateral thinking, for example

The third, talking about advertising and promotional, incentive and loyalty campaigns marketing. Some Retail & Ecommerce communications too.

The last week, i will talk about software, about a creative elevator pitch to show the portfolio in a job interview and we will finish with some exercises and recommendations to have an improved portoflio and the best way to promote yourself with a personal website and the indiscriminate use of the most important creative social networks, such as Creativepool.

I have posted this Portfolio Review project on my personal web site: https://www.javierferran.com

Attached as the main image is a fun advertisement I created to publicise my Portfolio Review, a project based on appearing in the Creativepool Top 25 this year. I hope to live up to it and I promise to work hard to get back in the Top 25 in the new year 2022.