Javier Soler Head of Art

ABOUT

IDEA:
Create a global tourism campaign that harnesses the real-time patterns of migratory animals to invite eco-tourists to experience the spectacular uniqueness of Colombia’s natural environment.

EXECUTION:
By combining real-time tracking and satellite technology, the journeys of hundreds of migratory species to Colombia were mapped, detailing the dates and exact location of arrival in the country.

Once the animals arrived, real-time personalized promotions invited global tourists to visit their location, segmented according to the traveler’s preferences.

AWARDS

Cannes Lions - Bronze
Cannes Lions - Gold
Cannes Lions - Shortlist

MADEIT CREDITS

  • Brand ColombiaClient
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