Javier Soler Head of Art

ABOUT

Every year 931 million tons of food are wasted.

Finally, we discovered the root cause: Ethylene emissions produced by all fruits and vegetables.

Some of them have more Ethylene, and some others have less. Let’s suppose we put fruits or vegetables with Ethylene, which directly affects their ripening or conservation. Therefore, we created a simple and innovative formula to educate people on how to store their food.

To educate our customers, we reorganized our Supermarket to show our brand new formula. We explained every possible combination to better store each fruit and vegetable at our grocery stores and e-commerce. And we added the recommendation with the ideal environment for each grocery.

AWARDS

Cannes Lions - Shortlist
Clios - Gold
Effie\'s - Bronze
El Ojo Gold
El Ojo Silver
LIA Award - Bronze
LIA Award - Silver
One Show - Gold Pencil
One Show - Merit

MADEIT CREDITS

  • Carulla SupermarketClient
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