. . .

About me

MULTI-FACETED CREATIVE
20+ Years of design expertise, unleashing the power of conceptual ideas through intelligent visual storytelling.
DESIGN DIRECTOR
Soda Magazine
April 2024 - current

CREATIVE & DESIGN DIRECTOR
Pegasus Creative
Mar 2023 - Current
SENIOR DESIGNER
Dualit Ltd 1Yr FTC
Mar 2022 - Mar 2023

Leading a team of creatives, and managing busy graphics department.
Mentoring and guiding my direct reports to their full potential in their roles.

- Adhering to process
driven timelines,
delivering quality design work,
on time and on budget for maximum
gain of profit and market-share.

- Ensuring brand guidelines are adhered
to by internal and external teams.
- Managing with
cross-functional teams,
the entire scope of a project
& CPA, from photoshoots,
packaging, marketing campaigns
& ecomm assets.
CREATIVE DESIGNER
Various brands
Oct 2021 - Present

Freelancing until I find my next big challenge.
- Crawley Pride 2022 Branding
- Design work for local business' small start-ups

GRAPHIC DESIGNER
5 Squirrels ltd
April month FTC

Creating skincare brands from the ground up for some of the most respected skincare clinics in the UK,
in a fresh and collaborative way.

- Overhaul of 5 Squirrels company brand identity
- Designing various large spaces within the company's office to reflect the new identity
- Logos & brand identity including design of brand toolkits aesthetic and print production
CREATIVE / DESIGNER
Various brands & start-ups / July 2020 - Present

In July of this year I was made redundant from my previous role, so I decided to go freelance for
a while and here's what happened...

- Logo & brand Identity - . startup PR agency in Brighton

- Logo & brand Identity- The Bakehouse branding for a small business

- Appointed Design team leader Extinction Rebellion Brighton designing
implementing local identity project and guidelines,
day to day social media posts and graphics for up and coming events

KEY ACHIEVEMENTS:
winning several pitches in a short space of time through the use of social media advertising.

SENIOR DESIGNER
TheGelbottle Inc. / June 2019 - June 2020

Salon Nail Polish Brand with an original award winning Gel formula which is at the forefront of the industry,
that's made it big and won numerous accolades including celebrity followers / users.
3+ Years running - Annual turnover £12M+. 3 brands - The Gelbottle Inc, TGB Academy & sister brand Peacci.

- Design of E-marketing & Social Media and lading pages + assets for weekly brand campaigns x 3 brands

- Setting guidelines for worldwide to distributors for all brands

- Photoshoots for new product launches + sales campaigns

- Inspiring & Implementing best practices into a fledgling but growing team

- Day-to-day design tasks working alongside the Creative Director / Founder

KEY ACHIEVEMENTS:
Setting standards of best practice in a small but growing fledgling brand.
Advocating creativity as a part of 'the everyday'.

SENIOR DESIGNER
COTY UK / June 2010 - June 2019

Historic beauty brand which with a number of acquired brands,
Rimmel London, Bourjois Paris, Max Factor, Wella and Clairol.

- Designing & scamping concept work

- Printed marketing material

- Producing high quality mock-ups, for Rimmel's iconic cosmetic products

- Producing innovative and quirky instore POS material & gift set packaging

- Managing and mentoring a group of 3 in the design team.

KEY ACHIEVEMENTS:
Starting out as a freelance designer and then becoming a senior designer
and a voice of the design team at Coty UK. Helping Rimmel London become
Number 1 Cosmetic Brand on the High .

RELEVANT EXPERIENCE CONTD.

FREELANCE DESIGNER
LGS PARTNERSHIP / APR 2010 - JUN 2010
-----------------------------

SENIOR GRAPHIC DESIGNER
NICHE COMMUNICATIONS / JUN 2009 - OCT 2009
------------------------------------

SENIOR GRAPHIC DESIGNER
BEACON MARKETING / NOV 2006 - APR 2009
------------------------------------

GRAPHIC DESIGNER
JOHN GUEST LTD. SEP 2000 - NOV 2006
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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm

LocationBrighton, East Sussex, United Kingdom

Skill LevelSenior

Tagged Job TitlesGraphic Designer, Digital Artist, Publishing Creative Director

Recommendations

Currently No Recommendations

Skills

Art Direction, Brain storming, Brand / Logo Design, Editorial Design, Email Design, Packaging Design, Photography, Retouching

Sector Experience

beauty, Engineering, Fashiion, FMCG, Information Technology

Clients

BMW, Bourjois Paris, Clairol, Coty Beauty Rimmel London, EDF Energy, Levis, Peacci, PepsiCo, TheGelbottle Inc, Volvo, Wella Hair

CV / Resume

Jatinder's CV/Resume

Activity

Connections175 Followers243 Following624

Likes14

Creativepool member since 24 May 2010

Work
Articles
Achievements
Activity

Jatinder's work

Video Experiments 2

CRAWLEY PRIDE 2022

BRAND CREATION

Video Experiments

Bourjois Paris - Christmas Maison

STALLION_MUSIC

Rimmel London Supercurler Mascara - Advertorial

Peacci - Single Page Advert

Rimmel London Bus

I.SHO. - logo design for new PR agency

Portfolio

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