Jatin Sangwan
Associate Creative Director
ABOUT
Handwashing can prevent fatal diseases—But kids from the slums don’t listen—However, there is one thing they do listening to: Hip-Hop. Hip-hop artists across the world do the ‘handrub’—A move strikingly like to handwashing.
So we hacked it and turned it into a handwashing move.
We tagged Hip-Hop star Emiway Bantai—An idol to these kids—And called him a #HandwashLegend for always promoting 'handwashing' in his videos. He loved it and so did the fans. The hack was amplified with the music video ‘Haath Dhona Cool Hai'. Reaching #1 on YouTube India & 12,500 school programs across India.
MADEIT CREDITS
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ITCClient
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Anam KhanAssociate Creative Director -
Anisha SethiSenior Brand Manager -
Bhavi GalaGroup Account Manager -
Diksha PatniSenior Account Executive -
Ganapathy BalagopalanDeputy Chief Strategy Officer -
Harshad RajadhyakshaChief Creative Officer -
Hephzibah PathakExecutive Chairman -
Imran ShaikhCreative Controller -
Jayesh RautExecutive Creative Director -
Jessy ThaiparambilAccount Director -
Kainaz KarmakarChief Creative Officer -
Liz TaylorGlobal Chief Creative Officer -
Nirav ParekhExecutive Vice President -
Prachita KapoorSenior Account Executive -
Ramana CharanSenior Planning Director -
Ricardos VazSenior Creative Director -
Rohit ShettyVice President of Account Management -
Roshni MohanExecutive Vice President -
Sameer SathpathyClient Chief Executive -
Sanjay SrinivasVice President -
Shameer TandonProducer -
Shameer TandonManaging Director -
Siddharth RamakrishnanVice President of Account Management -
Sneh SinghAccount Supervisor -
Sukesh NayakChief Creative Officer -
Swiniegayle CardozoCreative Supervisor -
Vaibhav ParadkarCreative Director -
Varun SharmaCreative Director -
Reed CollinsChief Creative Officer -
D&AD -
Fritz GonsalvesExecutive Creative Director -
Jatin SangwanCreative Controller
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