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Our concept was to capture what Judge’s Lodging offers, from a table dining experience to stand out five-star room service. We wanted to creatively show a typical experience at Judge’s Lodgings, which included showing the full process of the food and drinks being made and delivered to the customer. Furthermore, we felt that including both smooth and visually pleasing shots of the building’s best features, along with the rooms the Lodgings provide for their residents, would ensure the promotional video would target each of Judges Lodgings different demographics.