Goldman Sachs required a global internal communications campaign aimed at their employees highlighting the unique benefits, processes and methodology of the “Pull Print” initiative. Providing an insightful overview of the “Pull Print” initiative in a clear, engaging and multi culturally sensitive way. Choosing the effective mediums to deliver this multi-media campaign.
The campaign collateral consisted of an animated video, micro site, printer interface design, posters and various print elements. Highlighting the benefits that the “Pull-Print” initiative brings to the environment, employees and daily working life at Goldman Sachs.
The visual approach taken incorporated bold, strong styling that not only reflected the Goldman Sachs brand and have impact, but also made the most of the subject matter to increase viewer engagement. The overall feel of the campaign was light with the use of colourful iconography and imagery to portray key messaging throughout.
The strong focus on creating an engaging and informative format led to a 2.5D styling. This created lively and visually exciting transitions along with conveying key messages in a clear format.
Feedback from the Goldman Sachs team was exceptional. The animation was rolled out globally after being translated into five languages.
The finished campaign was very well received and has set a new internal communications standard.
“On behalf of the DMG team I wanted to thank you for the creativity and effort applied to the various collaterals for the Managed Print Service programme. Your work has been shared globally and has been received with much praise. In fact, the animation is an example of how client engagement should be approached going forward. Well done! I look forward to working with you all again.”
Kiet Thi, Marketing Manager, The Goldman Sachs Group.