ABOUT

With an exceptional location in the heart of the economic capital of Brazil – São Paulo – Palácio Tangará. Built in the surroundings of the highly regarded Burle Marx Park. ZOO Communications were commissioned to create the branding work by reflecting the hotels natural surrounding’s.

Our research uncovered a local stream in the park called Panambi which means ‘river of butterflies’ and the hotel name, Tangara, which is a local bird. Combining these two elements we produced a highly visual and original design, to complement the identity we created a visually organic repeat pattern which we applied to a suite of marketing communications.