ABOUT

ZOO was asked to create the branding for an innovative new solar power energy company and act as ‘market maker’, to propel its launch.

HUUB is a high end, standalone solar power business created by Wessex Eco (a highly regarded Dorset-based, renewable energy provider). HUUB produces beautifully designed, timber-framed, modular eco buildings for premium domestic and business use, powered entirely by the sun.

All brand touch points were considered and developed whilst an audience identification strategy was devised and implemented. ZOO created the first phase of an efficient marketing programme and suite of communications collateral, with activity focusing on digital and promotional event support. Communications were designed to educate, engage and generate leads from both an affluent, mature domestic consumer in addition to a defined commercial target audience.