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The University of Reading is developing a new Science Park at the heart of the Thames Valley with an investment of up to £50 million to establish the site infrastructure and phase one construction. The Park will play a key role in driving the region’s knowledge economy, targeting technology-led companies seeking both a strategic location and access to the high-quality research and graduate support provided by the University.

We were commissioned to create the branding. We delivered brand strategy, a logotype and comprehensive brand guidelines. A key achievement was to coordinate the many stakeholders involved while ensuring a fresh, innovative identity.