ABOUT

As a team we worked on a new strategic direction for Reading University. 'Limitless' was created as a brand ethos and reflected the values and direction the university wanted to go in. We created a more modern look for the university which involved a brand audit and redesign of key collateral. We produced Brand guidelines for print and web which introduced a new typeface called Effra, which is now used across all their marketing. We created recruitment advertising campaigns which have been incredibly successful and have won a number of Awards.