ABOUT

The education funding landscape has transformed beyond recognition in recent years. As a result, Universities are now complex businesses with multiple customers – and so require multiple, integrated communication and marketing channels. The University of Reading approached Bell to help position their brand and attract the best students, staff and funding.

Results

17% increase in open day attendance. For the first time in its history, Reading had to close applications to its 2014 open days. Applications for 2015-16 were up 23%, against a nationwide decline of c.2%. Reading is now in the top 10 universities in the Youth 100 – the UK’s top brands according to 3,500 18-24 year olds.