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In a market crowded with electric vehicles promising the future, we carved out a unique position for the all-new Hyundai IONIQ 9: the EV with space that actually matters.

To launch Hyundai's first EV with a third row, we created a world where outer space meets inner space and gravity is optional. Our "Space to Connect" campaign turns ordinary roads into otherworldly terrain, with the IONIQ 9 as your family's personal spacecraft. Who knew the next giant leap for mankind would include cup holders and 100w charging ports?