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In Wienerschnitzel’s first body of new creative work since 2021, the brand is celebrating the fact that it is the place to enjoy quintessential American food. The new campaign, “MMM-erican Food,” was developed in partnership with creative and media AOR since 2019, INNOCEAN USA. The campaign is celebrating all the things that make America wonderful, connecting that feeling of pride and joy to Wienerschnitzel’s delicious offerings.

No other QSR has cornered the market or declared itself as a destination for American food, and with Wienerschinitzel’s menu offering of hot dogs, corn dogs, burgers, friends, chili and frozen treats, they provide the quintessential lineup of food that is inherently American.

A big part of the new brand campaign includes embarking on a new media strategy. Saying goodbye to traditional linear video, the campaign will run entirely across digital properties and all media will be exclusive to a 5-mile radius around all of its restaurants.